Buying Sites Without Much History? Be Careful

Sites like this one for sale are the trickiest to value, in my opinion. JohnCow.com has been a huge hit, very quickly, but will it last? For something with such a short term history, the future traffic and revenue numbers aren’t very predictable, so I would only buy this at a huge discount to the valuation according to monthly earnings.

August 12, 2007 | Filed Under Buying Sites

Comments

2 Responses to “Buying Sites Without Much History? Be Careful”

  1. Sucker on August 12th, 2007 8:43 pm

    It’s especially complicated being a blog. I mean, I love the site, but I’m sure the novelty will wear off at some point, and then it will be all about the content. And if the content isn’t updated daily, things could die pretty quick…

  2. Rob on August 13th, 2007 1:05 am

    Well, icanhascheezburger.com has done pretty well for a silly blog. I’m surprised at their staying power. I don’t think johncow.com can last like that though.

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