Buying Domains for Pagerank Arbitrage
I own Jotzel.com, which is an old site I used to run Scoop software (Digg-like software before Digg was around) for a business aggregator. The site has been dead over a year, but still has a Pagerank of 5, so I’ve been wondering what to do with it.
In general, I think there is some opportunity to buy domains/sites with existing pagerank and put them to better use, much the way a business can buy assets at a discount and use them for something better. So I decided to poke through the data and figure out what I should do for a PR 5 site.
Below is a quick summary of what I found.
PR 0-4
Most monthly revenue for a given traffic level: ecommerce site
Highest sale price for a given monthly revenue level: community site (does not include forums)
PR 5
Most monthly revenue for a given traffic level: blog (My gut tells me this isn’t correct, and that we just lack enough data to make a good recommendation here)
Highest sale price for a given monthly revenue level: Resource site (tutorials, free scripts, etc)
PR 6
Most monthly revenue for a given traffic level: directory
Highest sale price for a given monthly revenue level: community
I should also mention that we don’t have a ton of PR6 site sales in the database, so this data is limited.
PR7+
Not enough sales to make a recommendation.
So what this means for my jotzel domain name is that I will either turn it into a resource (maybe an article directory) if I want to get the most out of a sale in a year, or I can maximize my monthly revenue by building it into a directory and linkbuilding to get a pagerank of 6.
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